Surprise Gamers

When I thinking of online gaming, I think of 15-24 year olds battling away until the early hours of the night, loaded with Red Bull. According to a recent Comscore Gaming report, the average gamer is 41 years old and 52% of the gamers are women. I know that some of our gaming properties have suffered in formal traffic metrics since the younger gamers blow away their cookies and tracking programs and so tend to be under represented in the counts. Would be interested in getting feedback from a couple of the Comscore readers to this blog about this. This report would indicate that there are a large number of mid-aged women gaming. Not certain if there classes of games that I am not thinking about here that would target this group.